Customer story
Customs Direct Increases Clearance Throughput with Reform
Customs Direct, a US customs broker, is using Reform to streamline customs clearance processing, capture previously missed revenue, and enhance scalability without increasing headcount.
Company info
Headquarters
Sioux Falls, South Dakota
Founded
2017
Website
www.customs.direct
Metrics
4x
Increase in throughput
75%
Time savings in data processing
40 mins
Saved per customs filing
98%
Accuracy in data entry
Challenges
Customs Direct faced several key operational challenges:
  • Missed Revenue: Inefficiencies in processing certain complex or one-off shipments, like vehicles and heavy equipment, led to missed business opportunities, especially when they required quick processing.
  • Manual Data Processing: Extracting and inputting data from documents like commercial invoices, bills of lading, certificates, and client setup documents in various formats into their operating system and CargoWise required extensive manual effort and was prone to errors.
  • Operational Bottlenecks: Customs Direct struggled to scale its operations without adding more staff, driving up costs.
Solution
Customs Direct integrated Reform’s AI-powered data processing automations to optimize the extraction and enrichment of data from documents through their interface and ultimately ending up in CargoWise:
  • Automated Data Processing: Reform’s AI automatically extracts critical data for customs filings, and formats the shipment data for integration into CargoWise.
  • Organizational Identification and Validation: Reform validated individuals and organizations via Know Your Customer (KYC) checks and shipment data.
  • Consolidated Workflows: Reform streamlined Customs Direct’s workflows, enabling the company to reduce shipment processing into a few efficient flows.
Results
By deploying Reform’s automations, Customs Direct achieved impressive results:
  • The time spent processing customs filings decreased from 45 – 60 minutes to just 15 minutes, representing a 75% reduction in time spent on each filing.
  • Customs Direct expects to see 400% ROI after doubling the processing bandwidth and allocating that effort to other areas in the business.
Looking Ahead
Customs Direct plans to expand its use of Reform into additional areas and the company is confident that Reform will continue to be a vital part of their strategy to scale operations while keeping accuracy and compliance at high levels.
As a US brokerage firm working with thousands of lines of data daily, I am thrilled with the Reform product and team. Reform will allow us to ingest and queue up most of our lineage using their API, making our operation run smoother than ever before.
Photo of Jim Masloski
Jim Masloski
CEO at Customs Direct
Reform is a game-changer for us. The learning curve was drastically shorter and more seamless than any other integration process we’ve seen, and the platform's flexibility and the team’s support allow us to scale without increasing overhead.
Photo of Tim Masloski
Tim Masloski
Software Architect at Customs Direct
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