Customer story
Joffroy Global Automates Customs and Forwarding with Reform
Joffroy Global, a top player in cross-border logistics and customs services on the US-Mexico border, partnered with Reform to its freight forwarding and customs workflows—reducing manual effort, and creating capacity for growth without increasing operational overhead.
Company info
Headquarters
Monterrey, Mexico
Founded
1904
Website
www.joffroy.com
Metrics
1 month
Onboarding process
11 mins
Saved per commercial invoice
85%
Time savings in data processing
98%
Accuracy in data entry
Challenges
Joffroy Global, known for facilitating the movement of goods across the US-Mexico border, was dealing with a series of operational bottlenecks:
  • Manual Workload: Customs filing and document handling were predominantly manual, requiring staff to input data from thousands of invoices and declarations each month. This was not only time-consuming but also prone to errors.
  • Growing Volume: As demand for Joffroy’s services increased, the volume of paperwork created logistical challenges. Scaling the business meant potentially adding more clerical staff, driving up costs and complicating workflows.
  • Delays and Errors: Any inaccuracies in manual data entry or delays in filing had costly consequences, including potential penalties and shipment delays.
These obstacles were limiting Joffroy's ability to grow sustainably and respond to customer needs quickly.
Solution
Joffroy integrated with Reform to introduce a robust automation layer across its forwarding and customs operations. Reform’s document processing modules automated the extraction and processing of data from invoices, customs documents, and shipping paperwork
  • Reform's APIs were connected directly with Joffroy’s internal warehouse management and customs systems.
  • Reform’s AI accurately extracts data from commercial invoices and shipping documents, ensuring that information flows into the systems without manual input.
Results
Since deploying Reform’s AI automation, Joffroy Global has fundamentally changed how it manages its logistics and customs workflows:
  • Joffroy has seen an 85% reduction in the time spent processing commercial invoices — allowing them to handle their growing workload without adding staff, while also freeing existing staff to focus on more valuable tasks.
  • Within 1 month, the risk of errors and compliance issues has dropped, ensuring smoother processing and avoiding delays or penalties.
  • Real-time updates eliminated the risk of delays in processing, offering improved customer experience.
Looking Ahead
As Joffroy continues to grow, the company plans to expand Reform’s AI automation further into other areas including accounting. By continuing to eliminate bottlenecks, Joffroy aims to improve its ability to service clients more efficiently.
In the coming years, AI will transform logistics & customs processes and we are determined to be at the forefront of the industry. Reform’s roadmap paves a way for more efficient operations, and they have already demonstrated their ability to move fast and implement. Therefore, collaboration with Reform was an easy decision for us.
Photo of Eduardo Joffroy
Eduardo Joffroy
CEO at Joffroy Global
After reviewing available Document AI solutions in the logistics and customs sector, we decided to move forward with Reform as it provides a user-friendly platform and a robust API. The Reform team has been both very professional and helpful, so the implementation was extremely smooth. We look forward to continuing work with Reform.
Photo of Marco Esparza Villa
Marco Esparza Villa
IT Manager at Joffroy Global
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